Social media is an extremely powerful platform for you to advertise your brand and communicate with your customers. It allows you to reach people from all over the world and, most importantly, improve your brand image. This positive brand image and increased audience provided by having a social media presence can greatly improve your sales. So how do you get started?
The most important step to social media marketing is knowing your target market. What’s the point in posting content if the users you want to reach are uninterested. Understanding factors such as their preferences and when they are most likely to be on social media is crucial to social media success. For example, if you are advertising to teenagers, posting political content during school hours is the worst thing you can do. Not only will they likely be uninterested, no one will see it as they are all in school.
While it is important to promote your brand in your posts, constantly posting new products can become boring. There is a popular rule called the 80-20 rule. 80% of your content should be aimed at entertaining your customers such as posting a funny video whereas only 20% should be promoting your brand. While this may seem like a waste of time, entertaining your followers makes them more likely to stay a follower. Your followers will also share the entertainment with their friends and family, increasing your number of followers. You should also make sure the quality of your posts is the highest quality. Your social media page could be the first thing a potential customer sees. First impressions are huge for brand image.
Our services will help you with all factors of social media marketing such as follower engagement and content creation. An experienced team of social marketing agents will help grow your brand. For more information, please get in touch with a member of our team.